DC subscribers to Aquaman, Justice League Dark, Swamp Thing and Justice League International got odd notices in the mail. Their subscriptions would be ending with issue 10, and be ported over to different books. JLI was announced this week as being cancelled, but the others are still going as far as anyone is aware. Are they moving away from mail subscription as a method of distribution?
JLI seems as though it will continue in SOME form fairly soon after the last issue (# 12) is released. It sells fairly well, so it seems odd to kill it and not replace it. I think that cancellation is story driven. The other books raise questions though. The notices state that readers should go to their local comics shop to continue reading the titles.
Could this be the way DC moves farther away from the print model without undercutting the stores? Subscriptions have lower profit margins than selling digitally or to the retailers, so that could be the attempt here. I remember my subscription days with fondness, and like me back then, not everyone has a store nearby. This could cause some animosity, but I think DC is fully prepared to not care much.
if something interesting happens on this, I will update…